Opening paragraph and essay plan : Iqra and Ali

“Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area?

Case Studies : Dark Knight Rises

Harry Potter Deathly Hallows Part 2

AGAINST:

Kings Speech, The Lone Ranger + The Blair Witch Project

Media convergence is the combining of two or more mediums and can happen at any of the three stages (production, distribution and exhibition), for example using merchandise to promote a movie. Synergy on the other hand is the simultaneous release of different products, in the hope that they promote one another. Due to the increase in technology, especially in the film industry, it has become easier for different companies to work together to create a successful product, therefore I believe cross-media convergence and synergy are important (not vital) processes in the marketing of a product to audiences and I shall further explain the reason why in this response.

Plan For The Essay:

Intro –

Define Cross Media Convergence and Synergy. Explain the process in which these two are vital for marketing of media products.

Paragraph 2

Begin writing the impact of Cross Media Convergence and Synergy on audiences. (eg. Appeal, Fan Bases etc)

Case Study: The good use of cross media convergence and synergy DARK KNIGHT RISES. Example of the use of Social Media - #Firerises .The snippet release of trailers online. And different graffiti revealing story line.

Explanation of how synergy and cross media convergence are not the only factors to provide success to movies and example of these are the following.

Kings Speech, The Lone Ranger + The Blair Witch Project

Case Study #2: Kings Speech – They are British films that are not well known are also looked upon very well but the actors and production was a lot more vital to the movie than the distribution.

Case Study #3 : The Lone Ranger  this case study provided very well established production team and a distribution strategy as well as its marketing techniques how ever it resulted in being a flop. Synergy and convergence through Disney channel, Disney stores, Disney parks, etc

Conclusion: Reflect on all case studies and concepts of Cross Media Convergence as well as summarizing the previously highlighted positives and negatives of production and distribution.