Sunday 18 May 2014

Viral Marketing Campaign: Star Trek Into Darkness


 
STAR TREK: INTO DARKNESS (2013)
Director:  J. J. Abrams
Production budget: $185,000,000

Distribution:
Paramount Pictures
J.J. Abrams dropped a clue for a viral marketing campaign in the new trailer for Star Trek Into Darkness, and it was something only the most eagle-eyed fans going through the movie frame by frame could notice. Take a look at the screenshot below, from about the 1:05 minute mark in the trailer.
The obsessives over at Trek Movie spotted it, and of course, the next step is to visit Are You The 1701, which asked you to sign up with your e-mail address and birth date, and promises to "tell you when the search begins”.






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