Opening paragraph and essay plan: Rhea and Kate

To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?

To a large extent digital distribution affects the marketing and consumption of media products as it has drastically changed the way people receive and consume products due to the development of new technologies such as portable tablets and smart phones. Evidently, digital distribution has positive effects on marketing and consumption as it faster for people to access due to the power of the Internet as well as being significantly cheaper as it is not necessary for hard copies such as posters. The recent progression in social networking has proved an advantageous resource as many people use sites such as Facebook and Twitter, which produces a viral effect in terms of distribution.

Case Studies

The Dark Knight-

The Boat That Rocked

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Use The Dark Knight case- > Created an IOS app, Viral Twitter campaign, Tumblr app and Facebook, YouTube they utilized social media and digital distribution to create awareness of the film targets a youthful audience using modern technologies. Encourages sharing

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Enables people to watch films on the go e.g. smart phones and portable tablets rather then going to the cinema, more convenient. Higher qualities and better experience using blue-ray, 3D TVs and surround sound systems.

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The Boat That Rocked example. Didn’t use digital distribution and was not successful. Consumption-> People didn’t want to watch it because awareness was not created and they do not hear about the film. Does not encourage global appeal and limits sales to the UK.