Past Exam Questions

Past exam questions

In your groups, write an introductory paragraph to your assigned question, a list of case studies that could be used to answer this question, along with a detailed paragraph-by-paragraph essay plan, including the case studies you will use for each.

1. What impact does media ownership have upon the range of products available to audiences in the media area you have studied?

2. “Cross-media convergence and synergy are vital processes in the successful marketing of media products to audiences.” To what extent do you agree with this statement in relation to your chosen media area?

3. To what extent does digital distribution affect the marketing and consumption of media products in the media area you have studied?

4. What significance does the continuing development of digital media technology have for media institutions and audiences?

5. “Media production is dominated by global institutions, which sell their products and services to national audiences.” To what extent do you agree with this statement?

6. How important is technological convergence for institutions and audiences within a media area that you have studied?

7. Discuss the ways in which media products are produced and distributed to audiences, within a media area, which you have studied?